Are you Happy It's Here?

P&G Femcare brand for sanitary pads, Whisper, recently launched their new site, 'Happy It's Here' in Singapore. Developed by Arc Worldwide it's based on the insight according to Valerie Cheng, creative director of Arc Worldwide Singapore, "Deep down, women are thankful each time their period arrives, as it’s the sign of a healthy, functioning body. We hope to intrigue them, and initiate an open conversation and a new movement that will lead to a renewed sense of appreciation of their female cycle.”

Using gorgeous animation and cute illustrations, Happy It's Here allows users to review their cycle and understand what to expect from their period. Aimed at the younger audience - those who are new and still getting used to their bodily changes, the website is Facebook centric and allows users to express how happy they are that they have their period and also to send compliments to their friends.

Personally, no matter how cute and cool the site is, I'm still not sure I'd want to let people know that I have my period. After all, my Facebook profile is open to all my friends, boys included and I would be reluctant for the opposite sex especially to know that. Most of the time, even when older, you work hard trying to appear as though you DON'T have our period. I'd be more likely to send the compliments. After all, they won't be appearing on MY wall. The animations are extremely fun and if I didn't know the brand, I wouldn't realise that it was associated with periods.

What do you think of it?: Happy It's Here