From Beavers to Bush. Wilkinson Sword’s latest Ad

The first time I saw this was last Friday night and my jaw-dropped. Is the world getting more used to innuendo and crudity (indeed crudités also; there are several raw food restaurants near me)? Part of me hopes so. Let the barriers to all naughty words and inappropriate language be broken!

Wilkinson Sword’s ad for the new 'Quattro Two in One Bikini' opens with a girl walking out her building and past a, what can only be described as a BUSH. As she walks past, it becomes neatly groomed into a shape that I guess can only be described as a brazilian. We see more women walking about, and as they saunter past similar in various states of untidiness, they immediately become neatly groomed. Some are bikini lines, some are Brazilians and others, well I’m not sure if they even have a technical name, but they’re neat. And I guess, that’s all that matters for the purpose of this ad.

Unlike regular razors, the Quattro Two in One Bikini trims as well as shaves.





If I hadn’t seen the beaver ad first, I’d have liked this a lot more. Compared with the beaver, bush isn’t nearly so controversial or crude. Call me unsophisticated. Bush is almost beautiful. Exquisitely shot, I imagine both men and women could happily watch this, admire it for it’s visuals and then do a ‘mind’ double take as they think ‘Was that…really…? No, it couldn’t have been. Could it?’ It seems to wrap a base idea up in the equivalent of silk ribbons and luxurious crepe. It’d be like wearing a finely tailored dress that only reveals the pattern is made up of penises at a closer glance.

Either way, it’s set the standard for the bikini specific razor.

Look after your beaver. You've only got one.

I know it's a year old already at the time of writing but this still makes me laugh. Crass and unsubtle, I bet many other creatives are wildly jealous that they didn't have the guts to pitch this to the client in the hope that it'd somehow knock them off their precious 'Delicate issue, must tread carefully' perch and they'd ok it. 

The infamous ozzie Kotex ad features an attractive woman who goes about her daily business with her pet beaver. They have lunch together, sit on the beach together and have their nails done together. 

The voice-over completes the ad with 'You've only got one. So for the ultimate care down there, make it U.'

It received much criticism. Perhaps it wasn't the best idea to air it the day after International Women's Day.

Personally, I think it's great. It's funny, controversial and would appeal to their target audience of 18-24  year olds. Shame they didn't use a pussycat.