I always had the rule that boys weren't proper boyfriend material until they'd passed the test of buying me 'ladies products'. For many guys, it's incredibly embarrassing, it's a whole new strange and scary world and they have absolutely no idea where to start or what to get. There's also a fear of insult - "If I get her Super size, does that mean I think she has a giant hole?".
This is great because it pretty much sums up the amount of choice in Femcare Products women now have. You have thin pantyliners, liners for different type of panties, ones for the night, ones that can fly, ones that smell funny, ones that come with skirts, one that have pearls (what is all that about?!!) - a whole plethora of confusion. Even the brands that women have grown up with are expanding their range to confuse, confuddle and to think you need the whole range. The guy in this is undoubtedly clueless. As are some of the women.
I think their new campaign and website U by Kotex is pretty good as far as Femcare websites go. It's contemporary, colourful and encourages discussion. You can also request samples of their new range if you're in the US or Canada.
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