Whilst I admire The Red Box Company for promoting the onset of puberty and periods as a celebration, I still wonder whether it's just another money-making venture to try and 'own' an occasion. I mean, look at what DeBeers has done to loved-up men's wallets...The Red Box Company look to celebrate menstruation and also support parents and young women with advice and information on what to expect and how to manage puberty.
As well as advice, they also sell products to help deal with periods. If you're feeling flush, you can buy 3 types of Gift Boxes too, the most luxurious containing (amongst other things), a bracelet kit, skin cream, a journal, tea bags, chocolate and obviously, a selection of femcare products also. However, at £75, I think my mum much rather settle for a Tampax & Always selection, oh, and a hug if I were lucky. She'd also sigh at the added expense of femcare products. My dad would probably just pat me on the head and tell me not to have sex.
It's definitely a nice idea though and there's obviously been a lot of thought into what products should go into the gift boxes. You also have the choice to buy the products separately.
The Red Box Company are also associated with a charity, Wellbeing of Women. For every box (I'm assuming they mean Gift Boxes) sold, £1 will go towards raising funds to invest in research and development on reproductive and gynaecological health.
Posts
