Look after your beaver. You've only got one.

I know it's a year old already at the time of writing but this still makes me laugh. Crass and unsubtle, I bet many other creatives are wildly jealous that they didn't have the guts to pitch this to the client in the hope that it'd somehow knock them off their precious 'Delicate issue, must tread carefully' perch and they'd ok it. 

The infamous ozzie Kotex ad features an attractive woman who goes about her daily business with her pet beaver. They have lunch together, sit on the beach together and have their nails done together. 

The voice-over completes the ad with 'You've only got one. So for the ultimate care down there, make it U.'

It received much criticism. Perhaps it wasn't the best idea to air it the day after International Women's Day.

Personally, I think it's great. It's funny, controversial and would appeal to their target audience of 18-24  year olds. Shame they didn't use a pussycat.